Creating an online course can be both exciting and challenging. You might be full of energy at first but you need to keep in mind that the workload can be overwhelming. That is especially true for new online entrepreneurs, but even those with some experience might find the process of developing their online course daunting.
Deciding to sell knowledge requires you to consider a lot of things, ranging from conceptualization and content creation to audio and video production, to visual design or infographics to marketing and sales. All these imply enormous effort.
To tackle these challenges easier, you can consider outsourcing some of your online course elements. This means hiring someone else to do part of the job for you. The rationale behind the choice is the need to reduce costs and save time.
Why you should consider outsourcing parts of your online course
Feeling pressured can become counterproductive. Thus, outsourcing some of the aspects of your business to someone else who has the necessary skills will allow you to focus on what you do best and increase your chances of creating the course of your dreams.
Here are a few reasons why you should consider outsourcing parts of your online course:
You don’t have enough time to do it perfectly
You may be able to do everything by yourself and actually be great at it. But even trying to do so takes a lot of time and, more often than not, you’ll find that there aren’t enough hours in the day. Especially when you have to juggle a day job and knowledge entrepreneurship as your side gig.
Whatever the case, you’d better leave it to the experts to create the product that you want and stop wasting precious time. We all know that time is money when it comes to business, so make the most out of it.
You don’t know how to do some things
Being a jack of all trades means being a master of none. You can’t set on to do everything by yourself or you’ll exhaust your inner fuel and maybe even give up your dream.
I’ll tell you something: you don’t have to know how to do everything well. Sometimes it’s better to turn to professionals. Let others help you.
Turn to professional freelancers willing and prepared to help at any step of the process. For example, you can outsource the parts of graphic design, video editing, PPC advertising, SEO or any other things you don’t master.
Focus on the course’s core ideas and create the best content possible. It’s ok to leave the things you don’t know to others. This also means that you can avoid burnout and focus on the things you are good at.
You don’t like certain aspects of course creation
We’re all humans. We all have our likes and dislikes. You have to know what your course needs in order to be successful; you don’t have to like doing everything.
For example, editing and proofreading. You certainly know how to write. But do you easily notice a double space between two words? Do you have to think if you used then or than correctly? Are all your great ideas properly organized?
If you have trouble with any of these things, you might want to turn to a professional editor. There are people out there who do notice double spaces, are masters of homonyms and know how to rephrase sentences and paragraphs for an easier reading experience.
There are so many small aspects that can influence the flow of the content in your online course and the work of a professional editor can really improve the learning experience of your course buyers.
You want to focus on adding real value
You are the mastermind behind the course. You owe it to your course buyers to create and deliver the best and most useful content. But as you already know, getting your course through to your audience means more than just creating great content. You will have to deal with laborious tasks like formatting your content or choosing and editing visuals.
To avoid wasting your creativity and drive, you should consider outsourcing those small, laborious tasks or those that you don’t really master.
You can take advantage of the time you have to focus on how to build your sales funnel, promote your course and add value to it by creating related content on a blog or on YouTube. Most importantly, put all your efforts in creating and delivering your course content.
Creating online courses is no easy task, but it can be a success. The secret is to be the best in what you know how to do. For the rest, there’s always outsourcing.
So, I’d suggest you stick to creating an appealing and indispensable course, making sure it has the best structure and content possible, visualizing how you want it to look and then search for professionals to shape your vision into a beautifully designed course and market it to reach your target audience.
Next time we’ll explore what parts of online course creation and promotion processes you can outsource.
So keep an eye on the INDIE Blog!
Diana has years of experience in the education field and knows first-hand that learning doesn’t stop when school stops. Knowledge makes the world go round.