We are currently living a time of uncertainty. However, this is also a time that a lot of people want to use to prepare for that ‘new normal’ and online learning designers need to be proactive in offering appealing options for doing so.
Finding the right topic for your online course can be difficult. So let’s explore what are the particular subjects and niches that are in demand at the moment, based on people’s needs to either advance their existing career or start a new one:
Designing courses that appeal to large numbers is great, but there is something still to be said about going into your favorite niche. Especially during outstanding times when the sense of community becomes more important, sticking with your tribe can help your business both in the short and long run.
Strength stands in numbers – the more followers a social media account has, the more visible and attractive it is. So let’s try to answer the following question: To buy or not to buy Instagram followers when promoting your online course?
The global health crisis has changed everything. Luckily, in the case of online learning, it is not all bad. Online learning has the advantage of not only still being possible but also highly sought after. So let’s explore a few tips for acquiring new customers for your courses in these turbulent times.
Email marketing works great for online course creators, as people expect to receive more serious content in their inbox. It’s great practice for you, so when you finally launch your course on a learning platform, you’ll have a good idea of what to expect and an email list to boot!
It’s good to be present, responsive, and constantly communicate with people who interact with your tweets. However, that’s not always possible, so there’s another way to make sure your posts stay up: recurring queues.
Agility is quintessential in today’s market and knowledge entrepreneurs know firsthand just how important it is to be constantly on top of customer expectations and demands. Employing the mechanics of agile marketing can help gain a little leeway from the competition.
Instead of going down the rabbit hole of calculating every possible metric known to marketers, focus on the ones that really have a bearing on your results. It will not only mean less effort on your part, but it will also be highly beneficial to your online course business.
With so much talk about staying afloat and riding the storm, it’s essential that entrepreneurs also focus on growing their businesses. Increasing customer lifetime value is an excellent way of ensuring a stream of revenue and a bright future for the brand.