When creating online content, whether it’s a blog article, a nice infographic, an entire online course or anything that is to be consumed online basically, you have to bare in mind not only the human factor, but also the search engine results. That is, having content that is appealing to your readers is not good enough for your conversion rates if you don’t also optimize it for SEO.
The gamification of online courses represents the future in what e-learning really means, since it creates extrinsic motivation, it opens the door to a new learning environment, more efficient and effective, it accepts failure/errors as the basis for successful learning, it boosts memory, it gives its participants the satisfaction of having achieved something on their own and it lets them have autonomy in their quest for knowledge.
Entrepreneurs need to find the right tools to create the best online courses. Whether you’re marketing your courses, creating a landing page, doing research for content, there is a type of technology that can make your life easier. Have a look at the following apps and upgrade your e-learning game:
YouTube holds immense potential when it comes to online marketing. With YouTube being as popular as it is and with all the technology that is available and easy to use, it would be a shame to miss out on the opportunity to meet new crowds and let them meet you.
Online communities can disseminate information and figures, set trends and attract attention on a certain item or service, so they are something to be reckoned with and marketers need to get on board. They represent the ideal location for promoting online learning so if you have a course to sell, start joining them.
Affiliate marketing is in continuous growth with an approximate worth of 12 billion $ and representing 16% of all e-commerce sales in the US. Since an online course is not a physical product that you can put on a shelf but something that can only be profitable in the realm of e-commerce, any online entrepreneur should know a thing or two about affiliate marketing.
When you are trying to sell a freshly designed online course, the title is probably the most important aspect of it, as it is the first thing your potential customers will make contact with. There is no perfect recipe for creating the perfect title for your online course but there are some things to consider before deciding what the name of your course should be.
If you are creating an online course and you already have all the information, you have figured out everything from the target audience to the venues where you will promote it but still feel you need some extra zing, a touch of epic might just be what your product needs to go from good to mind-blowing. Check out a few examples of how storytelling can make your online course more engaging, entertaining and memorable.
There is immense value in learning from each other. People tend to search for others with similar interests, and the online medium offers them the perfect way to learn new skills and build meaningful learning relationships. Building an online learning community is trickier than it seems, but the right LMS has all the tools entrepreneurs need to communicate effectively.
Cross selling your online courses has the potential to boost your business and expand your customer base. The key is to keep it as genuine as possible, deliver what you promise and make sure the suggestions are legitimate and relevant. Here are four tips on how to do online cross-selling right: