Going broad and trying to reach everyone is not a good strategy; it’s only a matter of time until the already limited resources disappear — without great results. It’s better instead to narrow down you focus on a smaller segment of an industry niche and its unique target audience.

The online is a never-ending provider of information where you can get inspiration from and find solutions to whatever you need. Online, you are the ‘neighbor’ of your audience. You become that close. You give them what they need, they facilitate your way to success; you help each other. So why not make the most of it?

Having a plan and sticking to it will give you the guidance and the discipline you need as the architect of your own construction. While it might seem hard at first, seeing your ideas come alive will give you the necessary drive to finish what you started.

Knowledge is a product that can be exchanged for currency like any other product. With the online world becoming second home to most, it’s easier to do just that. The online transforms ordinary people into entrepreneurs, changing their financial status at the same time.

There can be no doubt that e-learning, the production and consumption of life and career enhancing knowledge via digital tools, is already revolutionising the way we contemplate what we know, and what we need or want to know. It’s also creating a dynamic community of interconnected learners and teachers, dislodged from any central academic paradigm, that are exploring, learning and creating new knowledge entirely online.