One of the first things you learn when you set about promoting your emerging online business is that you should have a blog in order to get better online visibility. The ultimate goal is to direct lots of traffic from your blog posts to the landing page for your online course. Here are five things to keep in mind when working on your blog:
Finding the most adept domain name is all about picking the right representation of your business online. It’s important not to rush it and make sure it’s something you feel good about and is relevant, recognizable and easily shared either in writing or by means of the spoken word.
Selling online courses today is easier than ever before, but this doesn’t mean it can be done without lifting a finger. Creating a great product, finding the right audience for it and putting it in front of them means a lot of work. However, as any successful knowledge entrepreneur would know, mastering the basics is well worth it.
As a visual tool in a very visual world, Pinterest is the ideal platform for a creative small business. You get the opportunity to display what you are selling and share with your target audience, allowing for exponential growth through re-pins.
While cold emailing may not have over the top conversion rates, it still works as a good marketing tool for your online course. Especially when you are only starting out in the online marketing world, you can’t ignore the potential of cold emailing has for getting yourself out there.
Building buyer personas should be first and foremost about listening to what your learners have to say about your courses. An interview is the best way to determine who your ideal customer is. Read on to find out more about conducting buyer persona interviews, step by step
Designing any online learning material in 2020 requires being familiar and at ease with a number of presentation and delivery methods. Video content is among the most popular ways the modern adult learner chooses to acquire new information and as a result it’s compulsory to incorporate it in any e-learning course.
Since video is an essential component of e-learning and there is no better way to reach the learners than to speak directly to them, you are probably well-aware that there is no use avoiding the task. Here are a few tips and tricks that are sure to make you feel safer as you broadcast yourself:
Feedback is the essence of growth and success. It’s up to you what you choose to do with the data you collect and how you manage it. It can be wasted or diligently applied to ensure the success of your course and your learners’ development.
Buyer personas are profiles that you make in order to tell you how, when and why a learner decides to buy your courses. Building a buyer persona for your online course shouldn’t be a very complicated process, but it should be well researched.