build a learning community using LMS tools
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9 Tips on how to build a learning community using LMS tools

LMS

There is immense value in learning from each other. People tend to search for others with similar interests, and the online medium offers them the perfect way to learn new skills and build meaningful learning relationships. Building an online learning community is trickier than it seems, but the right LMS has all the tools entrepreneurs need to communicate effectively.

Mastering upselling to increase your profits
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Mastering upselling to increase your profits

Selling courses

It’s a common misconception that trying to persuade a potential customer to choose the more complex (and inherently more expensive) version is pushy and will drive them away. If done properly, upselling can lead both to improved customer satisfaction and increased revenue. It’s an ideal win-win situation so here are a few helpful tips on how to upsell online.

Free image resources for your online courses
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31 Free image resources for your online courses

Course design

When you want to avoid all the hustle and bustle of checking the types of copyright online pictures have, you can use free online resources which will provide just the images you need for your online course. Here are the most used:

examples of lead magnets
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4 Awesome examples of lead magnets to boost your online conversion rates

Marketing courses

A lead magnet has to be something interesting or valuable enough for the prospects to give you their email address in order to receive that particular piece of content. Basically it should give at least a partial quick fix to the problem or inquiry that had lead those customers to your page. Your course should later act like the complete solution for whatever issues your prospects face and are searching to overcome.

video as a marketing tool for your online course
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Considering video as a marketing tool for your online course

Marketing courses

Marketing a product or service online requires constantly being connected to the latest tendencies and coming up with something that is new and refreshing almost every month. While some trends have their peak then fade away, video marketing promises to be a real game-changer in the long run.

Personal branding tips for knowledge entrepreneurs
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6 Personal branding tips for knowledge entrepreneurs

E-learning for entrepreneurs

Building a personal brand is a great way to attract new learners to your courses — and make them come back again and again when they want to learn something new. This can be achieved by clearly communicating your purpose, being consistent in what you say and do, and spreading your message in order to reach your desired audience.

Novel ways of marketing your online course
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6 Novel ways of marketing your online course

Marketing courses

The best marketers figure out what the trends will be and move to new locations first, getting the best of them before they get ‘ruined’ by their peers. Let’s explore six great ways of promoting your online course, that are rather new in the digital marketing toolbox.

Steps to take on the marketing journey of your online course
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5 Steps to take on the marketing journey of your online course

Marketing courses

Selling your online course is no easy endeavour. Regardless of how good it is and what a tremendous impact it promises to have on participants, it’s really how you manage to market it that will have the greatest baring in achieving success. There are a lot of things to be done in order to properly promote your course online. Here are a few pointers about where to start.

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