Common mistakes happen all the time when entrepreneurs are just starting out, or don’t have much experience in hosting webinars. Luckily, you can avoid all of them and get straight to converting people to sign up for your online courses.
No matter what kind of entrepreneur you are, you are bound to face many myths and misconceptions about what it means to have a business; even nowadays when practically you have all the knowledge in the world at your fingertips. Don’t let these myths get in the way of your success
By setting aside a monthly sum for expenses such as hosting, content creation, user experience and marketing, you are less likely to overspend, more likely to cut some costs when needed, and finally to see a return on your investment pretty quickly.
Promotional emails flood people’s inboxes every day and it takes a very well-crafted subject line to convince the recipient that opening it will be worth their while. What those few words of your subject convey can either make or break your entire email marketing campaign.
Designing a course is fun. You are part artist, part scientist, measuring every lesson and designing every element to make sure that your learners get the best experience when taking the course.
You don’t need to be a teacher or experienced instructional designer to share your knowledge. In fact, many people would benefit from what you know, even if it’s your own personal experience. Taking some steps first such as clearly defining your audience, course goals and objectives, or a solid outline makes it easier to create more value for more people.
If you are a marketer, looking to promote your course, you’d want me and the rest of the recipients to take a closer look at what you are offering. In online marketing terms, that translates to ‘increasing your open rates’ and below you’ll find some helpful tips about how to do it.
Online advertising had become increasingly important lately. Going on paid online ads is a good idea when you have something to sell. However, it’s crucial that you are aware of the do’s and don’ts of online advertising. Here are a few things to consider:
Email is still the number one way of reaching potential customers online. But if you are tempted to buy an email list instead of building one yourself, please change your mind. It may seem like an easy shortcut but in reality, it might prove to be a waste of money and a potential headache. Here are a few reasons why.
Finding a sponsor is not as hard as it seems. If you are already in the online course business you can offer more than you think. Since your business is all about attracting an audience that is focused on a niche, you already have a strong foundation. Don’t sell yourself short and try to secure a longer partnership.