Starting and running a business online implies taking care of a lot of different aspects. In this process everyone wants to be able to save time and money. With the power that online business tools give you, the tasks at hand can be tackled in a professional manner. Here are the top tools knowledge entrepreneurs need for their business:
A sales funnel is not a static contraption but a process. It is constantly sifting potential customers and it’s your conversations with your leads that eventually get them to click on the ‘enroll now’ button, so keep those friendly and relevant!
Using gamification in online courses can have multiple benefits, including an improved attitude towards learning, higher motivation and better engagement rates. Here are a few tips on how to include gamification in your course design:
With learning platforms that are becoming increasingly user-friendly, you don’t really need to know how to code to take advantage of automation for your online course. Here are a few tricks that can completely transform the way you manage online courses and most importantly: save time!
One of the first things you learn when you set about promoting your emerging online business is that you should have a blog in order to get better online visibility. The ultimate goal is to direct lots of traffic from your blog posts to the landing page for your online course. Here are five things to keep in mind when working on your blog:
Finding the most adept domain name is all about picking the right representation of your business online. It’s important not to rush it and make sure it’s something you feel good about and is relevant, recognizable and easily shared either in writing or by means of the spoken word.
Selling online courses today is easier than ever before, but this doesn’t mean it can be done without lifting a finger. Creating a great product, finding the right audience for it and putting it in front of them means a lot of work. However, as any successful knowledge entrepreneur would know, mastering the basics is well worth it.
As a visual tool in a very visual world, Pinterest is the ideal platform for a creative small business. You get the opportunity to display what you are selling and share with your target audience, allowing for exponential growth through re-pins.
While cold emailing may not have over the top conversion rates, it still works as a good marketing tool for your online course. Especially when you are only starting out in the online marketing world, you can’t ignore the potential of cold emailing has for getting yourself out there.
Building buyer personas should be first and foremost about listening to what your learners have to say about your courses. An interview is the best way to determine who your ideal customer is. Read on to find out more about conducting buyer persona interviews, step by step
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