Online courses are no longer the future but the present of learning. The demand for quality e-knowledge will only grow so it’s a great time to develop your e-learning business. Here are 4 ways of setting up shop and present your ‘merchandise’ in today’s highly dynamic online market:

An online course is something you build once and then can sell over and over again. You just need to put it on as many virtual “shelves”, in front of as many people as possible and make it easy for them to buy your course. Here are four things to consider when trying to passively sell your online course:

Online courses are not exactly tough sellers but there is a lot of competition on the learning market. Getting customers to your page and convincing them to buy your course and come back is going to be a lot easier with a few good tools in place from the get-go. Here are 6 e-commerce hacks for getting higher sales on your online courses:

Though the environments in which sales are conducted have drastically changed with the digital revolution, human psychology is pretty much the same. Rest assured you can achieve great results selling your online courses, as the old selling techniques just need a bit of dusting and a fresh social media twist.

Social proof is a big deal in online marketing. It’s why the best converting landing pages include testimonials and why companies rely on online reviews to drive sales. And ultimately, it’s the main reason why word of mouth marketing works so well. Here are 8 amazing social proof tips to boost online course sales

A sales funnel is not a static contraption but a process. It is constantly sifting potential customers and it’s your conversations with your leads that eventually get them to click on the ‘enroll now’ button, so keep those friendly and relevant!

Selling online courses today is easier than ever before, but this doesn’t mean it can be done without lifting a finger. Creating a great product, finding the right audience for it and putting it in front of them means a lot of work. However, as any successful knowledge entrepreneur would know, mastering the basics is well worth it.

While cold emailing may not have over the top conversion rates, it still works as a good marketing tool for your online course. Especially when you are only starting out in the online marketing world, you can’t ignore the potential of cold emailing has for getting yourself out there.

Buyer personas are profiles that you make in order to tell you how, when and why a learner decides to buy your courses. Building a buyer persona for your online course shouldn’t be a very complicated process, but it should be well researched.

Picking an idea for an online course that sells well means that it’s time for you to think like a scientist and not base an entire course on your assumptions about what people need. Here are the questions to ask yourself in order to come up with the best online course idea that will actually sell: