Podcasting is a lot easier to do than video and has a lot of benefits when it comes to marketing your online course. With the technology in your pocket and all the information readily available with a simple click, it would be a waste not to hit that record button.

With competition being as fierce as it is and with markets changing with nauseating speeds, any marketer of online courses should try to use every small advantage there is. Podcasting shows great promise and the numbers also seem to favor it.

If you are a knowledge entrepreneur looking to sell your brand new, shiny and wonderful online course, affiliate marketing pops up as one logical way to do that: you let other people market your products and send website traffic your way; in return, you give them a percentage of any sales that are made originating from their efforts.

Making money while doing nothing at all is probably the second most wanted way of earning revenues after winning the lottery. Modern technology does give us this wonderful opportunity of passively getting paid, even if we happen to be asleep at the time that happens. It is called affiliate marketing and it is based on the concept of revenue sharing.

A lead magnet is a marketing tool which in itself is a valuable incentive offered to potential buyers in exchange for their email address or other contact information. Lead magnets come in various shapes and sizes, so let’s explore 10 great examples that can make a difference in the marketing strategy of your online course:!

All the elements of a landing page serve the final purpose, which is conversion. Headlines and supporting sentences get your visitors on the page and keep their attention for a few seconds. The benefits get them interested and the CTA button helps them convert. For second guessers detailed benefits and testimonials secure the conversion.

You need to build up a specific audience for what you are designing. The recipe for success may seem a bit long and time consuming but it’s just like baking – after you have done it a couple of times you gain both experience and confidence and people will ask for more.

While creating valuable content is rather specific for each online course designer, there are plenty of aspects in the marketing part that can apply to all types of courses. Here are 10 easy ways to start marketing your online course:

Online courses can tackle any subject whatsoever, but their success depends exponentially on two things: creating valuable content and marketing it continuously. How to mix these two ingredients so that the right people can find it, be impressed by it and buy it? Read on to find out!