If you are a marketer, looking to promote your course, you’d want me and the rest of the recipients to take a closer look at what you are offering. In online marketing terms, that translates to ‘increasing your open rates’ and below you’ll find some helpful tips about how to do it.

Online advertising had become increasingly important lately. Going on paid online ads is a good idea when you have something to sell. However, it’s crucial that you are aware of the do’s and don’ts of online advertising. Here are a few things to consider:

Email is still the number one way of reaching potential customers online. But if you are tempted to buy an email list instead of building one yourself, please change your mind. It may seem like an easy shortcut but in reality, it might prove to be a waste of money and a potential headache. Here are a few reasons why.

Finding a sponsor is not as hard as it seems. If you are already in the online course business you can offer more than you think. Since your business is all about attracting an audience that is focused on a niche, you already have a strong foundation. Don’t sell yourself short and try to secure a longer partnership.

Very much of life itself has relocated online and this offers numerous venues for targeting audiences and exposing them to products and services. If you want to harness the power of online marketing to promote your online course, here are some mistakes to avoid:

Having good headlines on your landing page can make the difference between some success in selling your course and astounding attendance. It’s important to know you don’t need to reinvent the wheel but get on board with the one that is already spinning and harness the power of proven efficient patterns.

YouTube holds immense potential when it comes to online marketing. With YouTube being as popular as it is and with all the technology that is available and easy to use, it would be a shame to miss out on the opportunity to meet new crowds and let them meet you.

Online communities can disseminate information and figures, set trends and attract attention on a certain item or service, so they are something to be reckoned with and marketers need to get on board. They represent the ideal location for promoting online learning so if you have a course to sell, start joining them.

Affiliate marketing is in continuous growth with an approximate worth of 12 billion $ and representing 16% of all e-commerce sales in the US. Since an online course is not a physical product that you can put on a shelf but something that can only be profitable in the realm of e-commerce, any online entrepreneur should know a thing or two about affiliate marketing.

A lead magnet has to be something interesting or valuable enough for the prospects to give you their email address in order to receive that particular piece of content. Basically it should give at least a partial quick fix to the problem or inquiry that had lead those customers to your page. Your course should later act like the complete solution for whatever issues your prospects face and are searching to overcome.