Instagram is a great place to meet people who want to hear from you and know more about your online course. Here are a few tips on on how to be highly successful in using Instagram as a marketing tool for your online business:

If you look for it, you’ll notice that almost every page you access online has at least one call to action. It’s how the internet works. So when you start marketing your course, don’t forget to include a CTA at every customer checkpoint.

Having a blog to promote your online courses has many advantages. You can really engage with your blog readers and gain so much insight from them. You can communicate important information, post teasers for new courses, engage with clients and prospective learners. Plus, I can’t stress this enough: it’s a really effective way of building your credibility online.

Writing your course description in an exercise in online marketing more than anything else as those well crafted 100-150 words will make the difference between moderate and excellent conversion rates from your landing page. Here are some tips on how to make your course description top-notch.

Proofreading is about more than making sure the words are spelled as Mr. Webster himself would have handwritten them centuries ago. You also must be mindful of context, readability and accuracy. So check out this short checklist on proofreading your online work!

The key to convincing influencers to endorse and promote you is to do so for them in the first place. If you focus on building a relationship before asking for something, the results will be both visible and positive.

Creating a converting webinar event can be nerve-racking. However, webinars can be very effective for online course creators. With the right content, interaction with attendees, and of course, the right offer, you can turn leads into clients in no time.

Common mistakes happen all the time when entrepreneurs are just starting out, or don’t have much experience in hosting webinars. Luckily, you can avoid all of them and get straight to converting people to sign up for your online courses.

Promotional emails flood people’s inboxes every day and it takes a very well-crafted subject line to convince the recipient that opening it will be worth their while. What those few words of your subject convey can either make or break your entire email marketing campaign.

If you are a marketer, looking to promote your course, you’d want me and the rest of the recipients to take a closer look at what you are offering. In online marketing terms, that translates to ‘increasing your open rates’ and below you’ll find some helpful tips about how to do it.