If you have quality, relevant content, it’s a shame not to get the most out of it. Following these easy tips (and getting creative when the muse invites you) will help you to draw new audiences and encourage your existing one to re-visit and make the most out of your valuable insights.

A successful marketing strategy should incorporate the right amount of both worlds – organic and paid. In a time when costs are a real issue and potential customers may be more guarded with their credit card, the free, organic version of promoting your business is the best option – you can build brand awareness, trust, and a loyal audience.

In a world when news, products, and services are no longer found by potential customers but find them instead, leveraging all that Facebook has to offer is an absolute necessity. The platform can help you engage your potential customers and grow your online course business.

One of the first things you learn when you set about promoting your emerging online business is that you should have a blog in order to get better online visibility. The ultimate goal is to direct lots of traffic from your blog posts to the landing page for your online course. Here are five things to keep in mind when working on your blog:

As a visual tool in a very visual world, Pinterest is the ideal platform for a creative small business. You get the opportunity to display what you are selling and share with your target audience, allowing for exponential growth through re-pins.

Creativity is very important when one wants to be seen in the very crowded social media market. Well-tailored images may just be that small extra edge that you have over your competitors so make sure everything you post is memorable and intriguing.

Asking for feedback puts you into a rather vulnerable situation, but it’s the only real way to find out what you can do better when designing your online courses. The feedback your learners give you about your course can be pure gold. Here are 4 ways to get it:

Entrepreneurs can benefit most from the many advantages of video, especially with Instagram’s 2018 decision to offer IGTV. Even though IGTV is similar to Instagram stories, offering the possibility to add a swipe-up call to action in the videos, the main difference is that IGTV content remains indefinitely on the channel on which it was posted.

Podcasting does not take as many props and tech as other online marketing means. It is, however, very relevant for modern audiences and you can’t miss out on the opportunity to promote your business through this channel. So now that Christmas is approaching do your list of subjects and people, check it twice and start recording.

We are currently living in a very visual world. Everyone can turn into a very competent creator of meaningful and (most of the time) artistic imagery. That means that anyone looking to promote a business on media platforms, especially Instagram, has to keep up. So here are some tips on how to go about creating visuals for the most visual social media platform: