Writing your course description in an exercise in online marketing more than anything else as those well crafted 100-150 words will make the difference between moderate and excellent conversion rates from your landing page. Here are some tips on how to make your course description top-notch.

Proofreading is about more than making sure the words are spelled as Mr. Webster himself would have handwritten them centuries ago. You also must be mindful of context, readability and accuracy. So check out this short checklist on proofreading your online work!

The key to convincing influencers to endorse and promote you is to do so for them in the first place. If you focus on building a relationship before asking for something, the results will be both visible and positive.

Creating a converting webinar event can be nerve-racking. However, webinars can be very effective for online course creators. With the right content, interaction with attendees, and of course, the right offer, you can turn leads into clients in no time.

Common mistakes happen all the time when entrepreneurs are just starting out, or don’t have much experience in hosting webinars. Luckily, you can avoid all of them and get straight to converting people to sign up for your online courses.

Promotional emails flood people’s inboxes every day and it takes a very well-crafted subject line to convince the recipient that opening it will be worth their while. What those few words of your subject convey can either make or break your entire email marketing campaign.

If you are a marketer, looking to promote your course, you’d want me and the rest of the recipients to take a closer look at what you are offering. In online marketing terms, that translates to ‘increasing your open rates’ and below you’ll find some helpful tips about how to do it.

Online advertising had become increasingly important lately. Going on paid online ads is a good idea when you have something to sell. However, it’s crucial that you are aware of the do’s and don’ts of online advertising. Here are a few things to consider:

Email is still the number one way of reaching potential customers online. But if you are tempted to buy an email list instead of building one yourself, please change your mind. It may seem like an easy shortcut but in reality, it might prove to be a waste of money and a potential headache. Here are a few reasons why.

Finding a sponsor is not as hard as it seems. If you are already in the online course business you can offer more than you think. Since your business is all about attracting an audience that is focused on a niche, you already have a strong foundation. Don’t sell yourself short and try to secure a longer partnership.