In the age of ‘all things video’, it’s important for online course businesses to put themselves out there in filmed form. Your success, however, will be dictated by how well you adapt to customer demands and provide content that is relevant, easy to find, and even easier to share.

Strength stands in numbers – the more followers a social media account has, the more visible and attractive it is. So let’s try to answer the following question: To buy or not to buy Instagram followers when promoting your online course?

It’s good to be present, responsive, and constantly communicate with people who interact with your tweets. However, that’s not always possible, so there’s another way to make sure your posts stay up: recurring queues.

Agility is quintessential in today’s market and knowledge entrepreneurs know firsthand just how important it is to be constantly on top of customer expectations and demands. Employing the mechanics of agile marketing can help gain a little leeway from the competition.

Instead of going down the rabbit hole of calculating every possible metric known to marketers, focus on the ones that really have a bearing on your results. It will not only mean less effort on your part, but it will also be highly beneficial to your online course business.

The thing about having several points of social media presence is that you also have to communicate with those who reach out. Let’s explore a few dos and don’ts of responding to comments and queries on social media as a professional online course creator.

If you are an entrepreneur in the field of e-learning you surely have the dilemma of whether or not this is a good time to invest in the marketing of your courses. Even during these times, it’s very important to keep talking to your potential and existing customers. Here’s how to proceed:

Even if you think that you already have enough social media accounts to manage, you know very well that the online environment is so dynamic that you can’t afford to overlook the new opportunities. And TikTok, with its hundreds of millions of young users, is just reeking of possibilities.

Once your online course is almost ready to begin its fruitful e-life and you have decided to write a blog post series to give it a proper launch, it’s important that you keep on schedule with both of them. Here are a few practical tips on how to write a blog post series that will help your online course stand out from the crowd:

When you are about to launch your course and you don’t have the equipment and expertise to create a Hollywood-style teaser trailer, the next best thing is to turn to blogging and create an engaging series to act as the preamble to your course. It’s not as complicated as you may think if you follow a few logical steps: