One of the first things you learn when you set about promoting your emerging online business is that you should have a blog in order to get better online visibility. The ultimate goal is to direct lots of traffic from your blog posts to the landing page for your online course. Here are five things to keep in mind when working on your blog:

As a visual tool in a very visual world, Pinterest is the ideal platform for a creative small business. You get the opportunity to display what you are selling and share with your target audience, allowing for exponential growth through re-pins.

Creativity is very important when one wants to be seen in the very crowded social media market. Well-tailored images may just be that small extra edge that you have over your competitors so make sure everything you post is memorable and intriguing.

Asking for feedback puts you into a rather vulnerable situation, but it’s the only real way to find out what you can do better when designing your online courses. The feedback your learners give you about your course can be pure gold. Here are 4 ways to get it:

Entrepreneurs can benefit most from the many advantages of video, especially with Instagram’s 2018 decision to offer IGTV. Even though IGTV is similar to Instagram stories, offering the possibility to add a swipe-up call to action in the videos, the main difference is that IGTV content remains indefinitely on the channel on which it was posted.

Podcasting does not take as many props and tech as other online marketing means. It is, however, very relevant for modern audiences and you can’t miss out on the opportunity to promote your business through this channel. So now that Christmas is approaching do your list of subjects and people, check it twice and start recording.

We are currently living in a very visual world. Everyone can turn into a very competent creator of meaningful and (most of the time) artistic imagery. That means that anyone looking to promote a business on media platforms, especially Instagram, has to keep up. So here are some tips on how to go about creating visuals for the most visual social media platform:

Instagram is a great place to meet people who want to hear from you and know more about your online course. Here are a few tips on on how to be highly successful in using Instagram as a marketing tool for your online business:

If you look for it, you’ll notice that almost every page you access online has at least one call to action. It’s how the internet works. So when you start marketing your course, don’t forget to include a CTA at every customer checkpoint.

Having a blog to promote your online courses has many advantages. You can really engage with your blog readers and gain so much insight from them. You can communicate important information, post teasers for new courses, engage with clients and prospective learners. Plus, I can’t stress this enough: it’s a really effective way of building your credibility online.