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The posts in this category address various subjects related to marketing online courses.
Knowledge entrepreneurs need an integrated digital marketing strategy. While that might seem daunting at first, there’s enough information to get you started, keep you going, and help you reach your goals. Here are six excellent books to check out:
At the heart of any successful business is an effective marketing strategy. Entrepreneurs don’t have big budgets and a corporate team behind them, but they can access the knowledge to build their own strategy. Here are five general marketing books to check out:
Instagram videos are short, impactful, and can help you create and maintain an audience. Even though it might take a while before you get the hang of Instagram Reels, this organic way of growing your business is suitable for any user.
While LinkedIn is not exactly a selling platform, you can leverage it to increase your audience and your customer base. By building a strong brand, expanding your network, and establishing yourself as a relevant voice in your field, you can maximize the business impact of your presence on the platform.
Focus groups are gold for marketing online courses. As long as you interview the right people, you’ll get amazing insights. In an e-learning market where staying ahead means being informed, you’ll need to have a good understanding of what your learners want and what the deciding factors are when they’re buying online courses.
VoC is a marketing research technique you need to successfully understand, manage, and develop customer experience in three stages: collect, analyze and act. The following tools will help you learn from and improve your customers’ experience.
People trust other people like themselves more than any ad. Customer testimonials are a very convincing marketing tool, whether you ask for them and post them on your pages or satisfied learners share them as user-generated content on social media.
There are always going to be ethical controversies in marketing. In a highly competitive market, you need to stand out and reach a larger audience. But is clickbait actually a good strategy?
Headlines are crucial to getting your posts into the public eye. And your posts are crucial to getting a larger audience and building your personal brand, so those titles have to stand out Applying these five tips will give you that extra edge.
Since people are bombarded with visuals on the internet all the time, yours need to stand out in an aesthetically pleasing and memorable way. Tapping into the findings of visual psychology and applying those to your Instagram posts are two ways of doing this successfully.
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