When you are about to launch your course and you don’t have the equipment and expertise to create a Hollywood-style teaser trailer, the next best thing is to turn to blogging and create an engaging series to act as the preamble to your course. It’s not as complicated as you may think if you follow a few logical steps:

Guest blogging can bring great results in terms of views and conversions, but you need to put some time into it before you can reap the benefits and you also need to have a game plan. Here are six steps on how to use guest blogging to promote your online course:

Although most landing pages usually follow the same format, there are a few extra items that need to be considered when it comes to online courses. Let’s have a look at some of the key elements that should be on the landing page of any online course, as well as some tips on how to use them properly to promote your course:

Whether you are new to Snapchat or have been engaged with the platform for some time, the possibilities it offers when it comes to marketing are increasing by the day, so it is wise to turn that to your advantage and be present and engaging on this ‘ghostly’ platform.

After setting up the basics of Twitter, it’s time to focus on follower engagement, building relationships, and finding that perfect balance between doing what everyone else is doing and being original. Here is how to stay on top of your Tweeting and use it to its maximum potential for promoting your course:

Twitter is a unique online social media platform as it asks for brevity and relevance in the posts it is hosting. No matter what your online course is about, you can always include Twitter in your promotion strategy. You’d be surprised by how much you can actually achieve with 280 characters!

Creating the content for an e-book is not as complicated as you might think, especially after you have gone through the first steps of the process – researching your topic, finding out what else is on the market, and coming up with a cover and the design for the different sections. Let’s explore now the HOW TO part, from writing it to making the most of it:

E-books are a creative means of attracting potential clients through well-documented and aesthetically pleasing content. Coming up with your own e-book to promote your online course is easier than you may originally think. We’ve prepared a step by step guide on how to proceed. Let’s explore the first three steps:

Quora is a good place to get more high-quality traffic, boost your authority, and learn more about your target audience. The platform is growing and by ‘setting up shop’ here you will not only grow your online brand presence but also keep up with the trends in your industry.

If you have quality, relevant content, it’s a shame not to get the most out of it. Following these easy tips (and getting creative when the muse invites you) will help you to draw new audiences and encourage your existing one to re-visit and make the most out of your valuable insights.