The saying “hope for the best but expect the worst” does not encourage negative thinking but states a universal truth – it’s always better to be prepared. Having a contingency plan for your small e-learning business will greatly help its continuity when faced with adversity.

Coaching has now become an essential tool for moving a lot of businesses (and individuals) forward, so offering the insight and tools for doing it right is a great opportunity for e-learning designers.

Analyzing your competition boils down to identifying who your competitors are, what they do, and see what you can do better or differently. Doing this will help you a lot and give you that competitive edge needed to grow your business.

Teaching other businesses how to coach and market their own assets as learning products is highly beneficial. It can bring a steady stream of income and place the learning entrepreneur at the center of a professional network.

2020 has presented both issues and opportunities for e-learning entrepreneurs. If you feel that you need to do something besides your main business to earn some more money, but don’t know exactly which way to go, check out this list of online gigs that are highly compatible with the skills and schedules of e-learning designers:

If you want your business to be profitable, you need to understand how the e-learning market works and what’s available out there, not just your corner of the internet. Here are the four main benefits of doing a competitive analysis:

All the time and effort you have invested in your online courses will pay off eventually, but right now there are special circumstances that make e-books rather appealing to people who spend all day on their laptops. Turning your learning material into e-book content is not about changing your product, it’s about diversifying it.

The most successful course creators do a ton of research to validate their ideas before coming up with a great online course. Luck has little to do with it, especially when you have so much data available. So if you’re not sure where to start or need a few tips before proceeding, you’re in the right place.

Your vision and mission statements act as a base for all future decisions you make about your online course business, and they tell the story your potential course buyers need to hear to decide whether to purchase or not.

With 2021 starting with new hope, there’s also room for new strategies, adapted to cautious times, yet bold enough to drive any online course business forward and ensure its success. Here are a few items that should be on your “must-do” entrepreneurial list: