Building buyer personas should be first and foremost about listening to what your learners have to say about your courses. An interview is the best way to determine who your ideal customer is. Read on to find out more about conducting buyer persona interviews, step by step

Designing any online learning material in 2020 requires being familiar and at ease with a number of presentation and delivery methods. Video content is among the most popular ways the modern adult learner chooses to acquire new information and as a result it’s compulsory to incorporate it in any e-learning course.

Since video is an essential component of e-learning and there is no better way to reach the learners than to speak directly to them, you are probably well-aware that there is no use avoiding the task. Here are a few tips and tricks that are sure to make you feel safer as you broadcast yourself:

Feedback is the essence of growth and success. It’s up to you what you choose to do with the data you collect and how you manage it. It can be wasted or diligently applied to ensure the success of your course and your learners’ development.

Feedback is essential to successful learning. If you care about the people who buy your courses — and of course you do — you want them to be successful in their learning endeavors. One way to ensure that is to incorporate feedback throughout the course so that they know they’re on the right track or get back on it fast. Here are some tips to giving feedback to your online students:

If chatbots were once considered a much-hyped trend, they seem to be here to stay. They can answer questions and show people around an online store, can help online entrepreneurs generate leads, implement a customer care system, and generally make a visitor’s stay on your website more pleasant.

Picking an idea for an online course that sells well means that it’s time for you to think like a scientist and not base an entire course on your assumptions about what people need. Here are the questions to ask yourself in order to come up with the best online course idea that will actually sell:

Proofreading carefully shows you care about your learners and it communicates that you’ve created a quality course. It doesn’t have to be a painstaking process, especially if you take the nifty shortcuts that we’ve talked about today!

When people first enroll in your online course the enthusiasm is at an all-time high. Finally, the thing you’ve worked so hard for starts to pay off. However, once the course progresses you’ll notice learners dropping out, sometimes after completing half of it, one module or not even starting one section! How do you keep them motivated and engaged?