One of the most frequent attributes attached to e-learning is tailored to the learner’s needs. If you are to be successful in selling your course, you need to achieve precisely this: define your learner persona and then build a course and a marketing strategy that fits like a custom-made glove.

While many factors influence an investor’s decision to give credit to your e-learning business, doing your part of the work diligently can only increase your chances of attracting capital. Here are a few ideas on how to attract investors for your e-learning business:

Picking a subject for your e-learning course is paramount in how successful your product will be on the market. Careful research and planning will take you half of the way; for the rest, you’ll have to do your best to validate your idea.

The saying “hope for the best but expect the worst” does not encourage negative thinking but states a universal truth – it’s always better to be prepared. Having a contingency plan for your small e-learning business will greatly help its continuity when faced with adversity.

Coaching has now become an essential tool for moving a lot of businesses (and individuals) forward, so offering the insight and tools for doing it right is a great opportunity for e-learning designers.

Analyzing your competition boils down to identifying who your competitors are, what they do, and see what you can do better or differently. Doing this will help you a lot and give you that competitive edge needed to grow your business.

Teaching other businesses how to coach and market their own assets as learning products is highly beneficial. It can bring a steady stream of income and place the learning entrepreneur at the center of a professional network.

2020 has presented both issues and opportunities for e-learning entrepreneurs. If you feel that you need to do something besides your main business to earn some more money, but don’t know exactly which way to go, check out this list of online gigs that are highly compatible with the skills and schedules of e-learning designers:

If you want your business to be profitable, you need to understand how the e-learning market works and what’s available out there, not just your corner of the internet. Here are the four main benefits of doing a competitive analysis:

All the time and effort you have invested in your online courses will pay off eventually, but right now there are special circumstances that make e-books rather appealing to people who spend all day on their laptops. Turning your learning material into e-book content is not about changing your product, it’s about diversifying it.