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As a knowledge entrepreneur, guest blogging is a wonderful way to establish yourself as an expert and build your brand. Many guest blogging ideas are rejected because the writer didn’t know how to sell them. The better your pitch email is, the higher the chances of being accepted by a high-ranking site with many visitors.
Guest blogging is a long-term strategy to put yourself and your e-learning brand out there. It won’t instantly quadruple your website traffic, but it will help you gain credibility and establish yourself as an expert in the long run.
Cognitive biases are an integral part of marketing. Knowing how your learners arrive at a particular decision is crucial for optimizing conversion rates and increasing your revenue. Here are seven cognitive biases that influence buyer decisions:
Analyzing your competition boils down to identifying who your competitors are, what they do, and see what you can do better or differently. Doing this will help you a lot and give you that competitive edge needed to grow your business.
The most successful course creators do a ton of research to validate their ideas before coming up with a great online course. Luck has little to do with it, especially when you have so much data available. So if you’re not sure where to start or need a few tips before proceeding, you’re in the right place.
Knowing how to apply a few visual perception principles while creating your online courses allows you to be intentional in your design and most importantly, it conveys your message through your images. It will make your ideas come to life without overwhelming learners.
Building difficulty levels into courses help your learners gain the skills they need the most. They’ll feel more confident as a result of getting a thorough understanding of the learning content, and since it is a bit of work, they’ll be more invested in finishing the course.
Choosing a difficulty level and labeling your courses has many upsides. You get to refine your audience, work on building excellent materials for any skill level, and ultimately, help your learners grow, no matter where they’re starting from.
Knowledge entrepreneurs have a much higher chance of reaching users of all abilities online. It would be a shame to ignore some of them. Creating accessible content is about offering the best experience you can to all learners so keep this in mind whenever you start a new project or if you want to improve existing content.
Accessibility is a right, not a “nice to have” afterthought. As a course entrepreneur or an aspiring one, it’s your job to make your courses as accessible as possible. The LMS is your ally since you don’t need much to create learning content that all users can enjoy.
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