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Analyzing your competition boils down to identifying who your competitors are, what they do, and see what you can do better or differently. Doing this will help you a lot and give you that competitive edge needed to grow your business.
If you want your business to be profitable, you need to understand how the e-learning market works and what’s available out there, not just your corner of the internet. Here are the four main benefits of doing a competitive analysis:
The most successful course creators do a ton of research to validate their ideas before coming up with a great online course. Luck has little to do with it, especially when you have so much data available. So if you’re not sure where to start or need a few tips before proceeding, you’re in the right place.
Knowing how to apply a few visual perception principles while creating your online courses allows you to be intentional in your design and most importantly, it conveys your message through your images. It will make your ideas come to life without overwhelming learners.
Building difficulty levels into courses help your learners gain the skills they need the most. They’ll feel more confident as a result of getting a thorough understanding of the learning content, and since it is a bit of work, they’ll be more invested in finishing the course.
Choosing a difficulty level and labeling your courses has many upsides. You get to refine your audience, work on building excellent materials for any skill level, and ultimately, help your learners grow, no matter where they’re starting from.
Knowledge entrepreneurs have a much higher chance of reaching users of all abilities online. It would be a shame to ignore some of them. Creating accessible content is about offering the best experience you can to all learners so keep this in mind whenever you start a new project or if you want to improve existing content.
Accessibility is a right, not a “nice to have” afterthought. As a course entrepreneur or an aspiring one, it’s your job to make your courses as accessible as possible. The LMS is your ally since you don’t need much to create learning content that all users can enjoy.
An email course is a great way to attract learners and build awareness for your online course business with quality content, that doesn’t take a lot of time and commitment to make, but certainly pays off. It’s a tried and true method to generate buzz and test your ideas before launching something bigger.
Email marketing works great for online course creators, as people expect to receive more serious content in their inbox. It’s great practice for you, so when you finally launch your course on a learning platform, you’ll have a good idea of what to expect and an email list to boot!
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