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Knowledge entrepreneurs have a much higher chance of reaching users of all abilities online. It would be a shame to ignore some of them. Creating accessible content is about offering the best experience you can to all learners so keep this in mind whenever you start a new project or if you want to improve existing content.
Accessibility is a right, not a “nice to have” afterthought. As a course entrepreneur or an aspiring one, it’s your job to make your courses as accessible as possible. The LMS is your ally since you don’t need much to create learning content that all users can enjoy.
An email course is a great way to attract learners and build awareness for your online course business with quality content, that doesn’t take a lot of time and commitment to make, but certainly pays off. It’s a tried and true method to generate buzz and test your ideas before launching something bigger.
Email marketing works great for online course creators, as people expect to receive more serious content in their inbox. It’s great practice for you, so when you finally launch your course on a learning platform, you’ll have a good idea of what to expect and an email list to boot!
Learners can learn by doing, even if it’s an online course. An online course with a practical element to it is an added value that you can use to market your courses and stand out from the competition.
Automation does the tedious work for you so you get to concentrate on creating courses. As long as you set it up beforehand, there’s no need for you to always be connected and available. Here’s what you need to know before you automate your courses, from the moment learners sign in to completion:
Offering customer support for learners can be an unexpected challenge for entrepreneurs. The bottom line is that you can do it yourself as long as you use your learning platform to the max, automate the process if you can, and manage your time wisely.
Creating online courses for B2B clients comes with its own set of challenges even if you’re a more experienced online entrepreneur. Here are four things that you’ll have to do differently if you’re thinking of collaborating with other businesses:
Working with a co-instructor can take some workload off your shoulders, especially if you’re creating a more complex course. Plus, the work of two instructors means seeing the content through more than one perspective, which learners will appreciate.
Your online course launch isn’t a one-time event or a marathon that you just have to finish. It actually comes in three stages: pre-launch, launch, and post-launch, all with distinct opportunities to maximize your marketing efforts. Lastly, don’t forget to have fun and enjoy the process!
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