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A negative review of your online courses can be an opportunity to gather feedback. All entrepreneurs, including many course creators, will deal with customer complaints once in a while, so it’s good to know how to de-escalate and manage these situations accordingly.
Storytelling is one of the most powerful ways in which we learn. Online course creators use them all the time, so knowing a few methods to enrich your lessons with the help of stories can help you be more intentional with how you structure your content for optimal learning.
Responsive design is like any other good design example. You can go about your day and never pay attention to it, but it’s glaringly obvious when it’s missing. Here are three things that any course entrepreneur should know about responsive design:
Emotions have a significant influence on how we perceive things, what we pay attention to, our memories, and of course, learning. Our emotions influence learning in so many ways and as a course creator, it’s your job (and opportunity!) to use this connection to build better and more relevant online courses.
Universal Design for Learning is a framework based on scientific insights into how people learn. Here’s how each course entrepreneur can make their courses accessible to a larger audience by providing multiple means of engagement, representation, and expression.
As a knowledge entrepreneur, guest blogging is a wonderful way to establish yourself as an expert and build your brand. Many guest blogging ideas are rejected because the writer didn’t know how to sell them. The better your pitch email is, the higher the chances of being accepted by a high-ranking site with many visitors.
Guest blogging is a long-term strategy to put yourself and your e-learning brand out there. It won’t instantly quadruple your website traffic, but it will help you gain credibility and establish yourself as an expert in the long run.
Cognitive biases are an integral part of marketing. Knowing how your learners arrive at a particular decision is crucial for optimizing conversion rates and increasing your revenue. Here are seven cognitive biases that influence buyer decisions:
Analyzing your competition boils down to identifying who your competitors are, what they do, and see what you can do better or differently. Doing this will help you a lot and give you that competitive edge needed to grow your business.
The most successful course creators do a ton of research to validate their ideas before coming up with a great online course. Luck has little to do with it, especially when you have so much data available. So if you’re not sure where to start or need a few tips before proceeding, you’re in the right place.
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