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The saying “hope for the best but expect the worst” does not encourage negative thinking but states a universal truth – it’s always better to be prepared. Having a contingency plan for your small e-learning business will greatly help its continuity when faced with adversity.
If you want your business to be profitable, you need to understand how the e-learning market works and what’s available out there, not just your corner of the internet. Here are the four main benefits of doing a competitive analysis:
Just because you chose to build your business around something you are passionate about, it doesn’t mean profits need to be lower. You have to objectively evaluate your offer, compare it to what else is on the market, and come up with a pricing strategy tailored to your products and your aspirations.
The global health crisis has changed everything. Luckily, in the case of online learning, it is not all bad. Online learning has the advantage of not only still being possible but also highly sought after. So let’s explore a few tips for acquiring new customers for your courses in these turbulent times.
Creating online courses comes with an opportunity cost. Thankfully, the analytics tools that are already a part of your marketing platforms and learning platform can give you an idea of what works best so you can replicate this success.
Automation does the tedious work for you so you get to concentrate on creating courses. As long as you set it up beforehand, there’s no need for you to always be connected and available. Here’s what you need to know before you automate your courses, from the moment learners sign in to completion:
Given the recent circumstances, events and face to face training courses are not an option. To help others, online entrepreneurs have to act fast and share their knowledge online. If you’re a small business owner, know that there are shortcuts that you can take to design self-paced courses in a short amount of time.
With learning platforms that are becoming increasingly user-friendly, you don’t really need to know how to code to take advantage of automation for your online course. Here are a few tricks that can completely transform the way you manage online courses and most importantly: save time!
When people first enroll in your online course the enthusiasm is at an all-time high. Finally, the thing you’ve worked so hard for starts to pay off. However, once the course progresses you’ll notice learners dropping out, sometimes after completing half of it, one module or not even starting one section! How do you keep them motivated and engaged?
Entrepreneurs can make as much as $100,000 or more in one year selling online courses. As a business owner, the extra money has the potential to help you grow your business. If you’re looking for clever ways to market your services or product, an online course can bring in more customers.
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