Author

Graham Glass

How to define your learner persona and why that matters
1691

How to define your learner persona and why that matters

E-learning for entrepreneurs

One of the most frequent attributes attached to e-learning is tailored to the learner’s needs. If you are to be successful in selling your course, you need to achieve precisely this: define your learner persona and then build a course and a marketing strategy that fits like a custom-made glove.

set a price for your online course
1934

How to set a price for your online course

Selling courses

Just because you chose to build your business around something you are passionate about, it doesn’t mean profits need to be lower. You have to objectively evaluate your offer, compare it to what else is on the market, and come up with a pricing strategy tailored to your products and your aspirations.

Getting people to buy your online courses
1659

Getting people to buy your online courses in COVID-19 times

Selling courses

The global health crisis has changed everything. Luckily, in the case of online learning, it is not all bad. Online learning has the advantage of not only still being possible but also highly sought after. So let’s explore a few tips for acquiring new customers for your courses in these turbulent times.

course automation
1978

Mastering course automation in 4 simple steps

LMS

Automation does the tedious work for you so you get to concentrate on creating courses. As long as you set it up beforehand, there’s no need for you to always be connected and available. Here’s what you need to know before you automate your courses, from the moment learners sign in to completion:

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