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Creating an online course can overwhelm even the most experienced instructors. However, having a complete picture of the final impact you want your course to have on your prospects, will clarify the path of the entire process of designing your course.
Deadlines create alterations in people’s behavior and choices. Having a one-time offer, a time-limited campaign or free bonuses for a specific purchase increases your chances of selling your online course, since your prospects feel compelled to act instantly, rather than take the time to overthink their decisions.
If all sorts of technical issues about creating and selling an online course are more straightforward to deal with, psychological issues are a horse of a totally different color. Here are five examples of fears about creating an online course and how you can overcome each of them:
An online course is something you build once and then can sell over and over again. You just need to put it on as many virtual “shelves”, in front of as many people as possible and make it easy for them to buy your course. Here are four things to consider when trying to passively sell your online course:
Besides offering interesting, accurate and reliable content, you should also make the learning experience easy and enjoyable by allowing your students to navigate through a consistent design, recognizable anywhere, anytime, in the best way possible.
Regardless of how well-written the text in your online course is, if it is not well-presented, it won’t be read all the way — let alone learned. So make sure you use the right fonts, colors and visuals that compliment your content and highlight its value.
Outsourcing may be a great solution for easing your workload as an online course creator, but sometimes you might want to reconsider it. Every coin has two sides, after all. So let’s explore a few advantages and disadvantages to this practice.
Outsourcing is one solution to many stringent problems that course production may cause. Letting experts do some of the job for you will allow you to put all your energy and time into the things you like and want to do, giving your course a fair chance to succeed.
Deciding to sell knowledge requires you to consider a lot of things, ranging from conceptualization and content creation to audio and video production, to visual design or infographics to marketing and sales. To tackle these challenges easier, you should consider outsourcing some of your online course elements.
Starting and running a business online implies taking care of a lot of different aspects. In this process everyone wants to be able to save time and money. With the power that online business tools give you, the tasks at hand can be tackled in a professional manner. Here are the top tools knowledge entrepreneurs need for their business:
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