Choosing the right e-learning business model can make or break your online course business. Course creators have three main frameworks to choose from and the learning management system (LMS)’s e-commerce feature can support all of them!
The ADDIE training model is one of the most popular instructional design theories. However, you don’t need to be a professional to use this model. Learn how the ADDIE training model can work for you and how you can use an LMS to create more engaging online courses.
Pre-selling an online course helps you gain confidence as a knowledge entrepreneur. It brings you closer to your audience, helps you understand their needs, and teaches you a lot about how to create and market successful online courses. Here are the steps you need to take:
Have learners complained about online courses being too difficult? Are they dropping out because of this? The curse of knowledge is a common cognitive bias that could explain why this is happening. However, you don’t have to be “cursed with knowledge” forever. Learn how to break the spell for good!
Affiliate marketing is one of the most effective ways to promote online courses and generate more revenue. A good learning platform for entrepreneurs allows you to monitor affiliate results and make better business decisions. Learn how to create an affiliate program for online courses in your learning management system (LMS):
Raising your online course price allows you to invest more in your learning products and marketing strategy. Feeling like you’re selling out is normal, but you shouldn’t worry about this too much. Find out why you actually should increase your prices and how to do that in a sustainable way!
Without learner feedback, creating new online courses and marketing strategies are just guessing games. That’s why site-wide LMS surveys are a great way to collect feedback on various topics, including demographic information, brand awareness and online course pricing.
Learners and prospective learners expect content that’s entertaining, informative and inspiring. It’s normal for any course creator to get in a creativity slump from time to time when it comes to social media. When that happens, it’s time to reevaluate your content with fresh social media content bucket ideas!
If you host webinars to promote your online course business, you already know how much time and money it takes to host one. So why not take advantage of it and repurpose your webinar content? Here are eleven ideas to help you get started.