You may think that creating a website is a rather complex endeavor, and you’ll need to pay a hefty sum for a professional setup. If you have the funds, that’s not a bad idea since you won’t have to put in all the work.
However, if it’s something you don’t want to outsource, WordPress offers an easy, intuitive way of doing it yourself. There are still some fees to pay, but all in all, you can get it up and running in a very short time while spending a reasonably small number of resources.
Here are eight steps to help you make your own e-learning website through WordPress:
1. Find a domain for your site
You will have to be really creative at this step because you’ll probably find many names are already taken. Since this will be your domain name for a long time, if you can’t come up with anything satisfactory, it’s best to think of renaming the whole business rather than being stuck with something that you dislike or will be hard to remember. It may take a lot of brainstorming and grief, but the end result must be something you are happy with.
2. Register the domain name you’ve chosen
The web host is only the place where your site is up. To have your domain name registered, it’s best to go through an online registrar like Domain.com. They specialize in buying and registering domains. As a result, they will give you a better price than if you do this through the web hosting service that only offers the option as an add-on to upsell.
Read more: Mastering upselling to increase your profits
3. Choose a host for your website and install WordPress
As I’ve mentioned before, the host is where your site will actually be “living” on the internet. WordPress itself is not a host, just the tool that will help you create your site. Basically, you need to find the server that will host the site and be available for anyone who wants to visit. Techradar declared Bluehost the best overall web hosting service, and it has a one-click installation feature for WordPress.
4. Point your domain to your web host
This is the time when you put all your previous steps together so that when people look for your domain, they’ll end up on your website. You’ll have to get the nameserver from your web host (you can contact customer service if you don’t figure it out on your own), then go to the domain registrar and configure those settings for the domain you want to point at your site.
5. Choose and install a WordPress theme
Now you’re getting to the fun part (because choosing the domain might have been creative, but on the stressful side). Themes determine how your site looks, and the best part is that you can change them without having to do everything over. Some WordPress themes are free, and you can also shop around on Pixelgrade or Themeforest. You’ll find many options, so something is bound to work for you perfectly.
6. Add content to your newly created website
There are two types of content on WordPress – pages and posts. The latter will come in handy if you plan on having a blog. The pages are the permanent fixtures on your website, and it’s best to get several up right from the beginning so that it looks professional. Here are some of the standard ones to consider:
- Homepage – Your WordPress theme usually has the default settings for this page.
- Contact Page – You can create this and install a WordPress form plugin so you can add a form to the page for visitors to fill.
- About page – write here what the web visitors should know about you and your e-learning business.
- Product or services pages – you should feature the products you are offering. If it’s something specific you want to push, you should make a dedicated page for it.
- Blog – If you’re planning on running one, all your posts will be listed on this page.
7. Keep going from here
The step above ensures that you have your website up and running, but there are still things you can add (apart from news, the latest products, or blog posts). You can add several WordPress plugins, build an e-mail list, tweak the SEO to get more traffic, and the list can go on. Once you have your website set up, you can build on it whichever way suits you best.
Having a website to promote your e-learning products and stay in touch with your audience is mandatory. Luckily, it’s a lot easier to set one up than it used to be, and you don’t even have to pay a huge amount to do so.
Raluca Cristescu has over ten years of experience in corporate training, focused mainly on soft skills for customer service and direct sales.