One of the things marketing people get nervous about when it comes to Twitter is how short of a life span posts have. That means that, in order to stay relevant and be seen by your target audience, you need to post a lot.
I have even seen recommendations to do so every hour!
For most people that is utterly impossible. Fortunately, there are many things you can do – from following the right accounts and re-sharing relevant content (while giving credit, of course) to employing automation tools that will do some of the posting and following for you so you don’t really have to be constantly connected to the platform.
5 Tips on using Twitter to promote your online course
After setting up the basics, it’s time to focus on follower engagement, building relationships, and finding that perfect balance between doing what everyone else is doing and being original.
Here is how to stay on top of your Tweeting game and use it to its maximum potential for promoting your course:
Putting in place custom alerts will allow you to quickly see content or information that is relevant to you and respond in a timely manner. As I have mentioned, tweets don’t show up in feeds for very long and if you only plan to scroll once a day, odds are you will miss out on a lot of things.
However, with the help of an app such as Warble, you can choose to be notified immediately if you or your company are mentioned, when there is a tweet from your selected competitors or about some keywords you find to be at the top of relevance for your business.
It’s a simple way to track the activity that matters to you and receive very useful reports on your inquiries.
Cultivate online relationships
Since it takes some time and effort to get in touch with people in your niche – from influencers to regular followers, you need to maintain constant communication with them.
Consistency is one of the key concepts when it comes to growing any sort of business online and even if this might feel a bit time-consuming to you at first, it will not tarry in showing the rewards.
After investing your energy in identifying and organizing your potential clients, it would be a shame if they felt ignored. Read and react to their Tweets, ask questions to spark out conversations, and always show appreciation when somebody mentions you. That’s how you will have a loyal audience.
Keep your loyal audience engaged
In order to attract and engage potential customers, your Twitter account needs to be a hub of relevant articles for your niche, recent statistics, eye-catching infographics, and attention-grabbing video content.
This is how you get people to come back to your page and see you as an expert in your field – and you need to be perceived as one if they are to learn from you.
Not all content you post has to be your own creation; it’s quite fine to curate from other sources and post what you find interesting or useful – this article, for example.
Read more: How to curate content like a pro
If you don’t have the time to browse and select, you can choose to employ an RSS app that will do that for you – gather stuff from all corners of the internet and show it to you in one place.
Retweet to stay visible
Twitter is a social app. You will get noticed by people following other accounts if you retweet content from them. It’s also a great way to show you are interested in what they have to say and value their input.
You can also employ this technique with potential customers or influencers you would like to approach, as retweeting is a great way to start a conversation and test the waters. In this way, you can slowly but surely advance your relationship and, at the appropriate time, either take the conversation to Direct Messages or e-mail.
It’s very important that you don’t jump in with a proposition immediately after you’ve made contact unless the other person specifically asks for it. Keep in mind that your first goal is to be present and seen.
Find your differentiator and display it
So far, I have been advising to do what everyone else is doing and has proved to be successful. My last piece of counsel has to do with originality – worry not, it is not necessarily in the content you are posting, we’ve already talked about how it’s perfectly all right to borrow that as long as you give credit to the source.
However, coming up with a very distinctive and memorable online persona is just as important as posting quality content on your account. Especially when you are trying to sell online courses, you need to be both likable and relatable – think in terms of your favorite teacher in high school or that really cool young substitute who managed to make calculus seem interesting and fun.
You have to put yourself out there and be genuine. Start and join conversations, give your input and be honest if you seek to build trust.
Social media has been increasingly growing over the past years. With everything unfolding at the present time, digital transformation is a truth, not a trend. That means a lot of the more traditional sellers will soon crowd the virtual space. If you want to get and stay ahead, get on twitting like a pro!
Raluca Cristescu has over ten years of experience in corporate training, focused mainly on soft skills for customer service and direct sales.